Color Coded The Price is White Coneflower

Light Needs

Partial Sun to Full Sun

(At Least 5 Hours of Direct Sunlight)

Mature Height

20-22 Inches

Mature Spread

16-18 Inches

Growing Zones

4 to 8

While most coneflowers play on the hot side of the color wheel, this coneflower goes another direction – opting for elegant, luminous white. The Price is White offers the same incredible blooming power as its relatives, this coneflower offers a light, sweet fragrance, and is a magnet for bees, butterflies, and other pollinators. The flowers are beautiful at every stage; emerging, the flowers look like upward-facing green shuttlecocks, then comes the overlapping white petals and the cone, which becomes green dusted with gold and opens up to a Fibonacci grid that is fascinating to watch.

A variety of our native Echinacea purpurea, this coneflower offers large, five-inch flowers held upright in a bright ivory. They make superb cut flowers, are deer-resistant, and heat- and drought-tolerant. In the “Color Coded” series, they are propagated by tissue culture, ensuring the flowers are uniform in shape and color. Price is White makes an ideal upright container thriller, with a height of 22 inches and a spread of 18, but would also be fantastic in a cutting garden, pollinator garden dry (xeric) garden, moon garden, or anywhere you’d like a ray of white and gold to light up your garden.

Color Coded The Price is White Coneflower Care

Price is White is hardy from USDA zones 4 through 8, so it can take heat and cold well. It loves sunny locations, though it may tolerate some shade. It does require impeccable drainage from the soil, so containers with good drainage, and especially raised beds are excellent choices for pots. In the landscape it will tolerate poor sandy soil as long as moisture is consistent. Slopes, even parking strips or urban locations are fine with regular watering.

Echinaceas will not survive standing water, however, so if your region has consistently mild and wet winters, take these precautions to prevent rot: leave stems intact from fall through spring when new growth emerges, and mulch with stones or gravel to repel winter rains. An extra bonus of leaving some flowers up over the winter is you’ll help feed hungry songbirds. Coneflowers are not heavy feeders; for fertilizer, a top-dressing compost or slow-release fertilizer at planting time and again each spring should keep them happy.

Color Coded The Price is White Coneflower Spacing

Eighteen inches is a good spacing to use in creating a border of these gorgeous, hard-working, long-blooming plants; in seasonal containers, you can go a little more narrow for fullness.