- Partial Sun to Full Sun (At Least 5 Hours of Direct Sunlight)
- Height 20 - 22 Inches
- Width 16 - 18 Inches
- Growing Zones 4-8
While most coneflowers play on the hot side of the color wheel, this coneflower goes another direction – opting for elegant, luminous white. The Price is White offers the same incredible blooming power as its relatives, this coneflower offers a light, sweet fragrance, and is a magnet for bees, butterflies, and other pollinators. The flowers are beautiful at every stage; emerging, the flowers look like upward-facing green shuttlecocks, then comes the overlapping white petals and the cone, which becomes green dusted with gold and opens up to a Fibonacci grid that is fascinating to watch.
A variety of our native Echinacea purpurea, this coneflower offers large, five-inch flowers held upright in a bright ivory. They make superb cut flowers, are deer-resistant, and heat- and drought-tolerant. In the “Color Coded” series, they are propagated by tissue culture, ensuring the flowers are uniform in shape and color. Price is White makes an ideal upright container thriller, with a height of 22 inches and a spread of 18, but would also be fantastic in a cutting garden, pollinator garden dry (xeric) garden, moon garden, or anywhere you’d like a ray of white and gold to light up your garden.
Color Coded The Price is White Coneflower Care
Price is White is hardy from USDA zones 4 through 8, so it can take heat and cold well. It loves sunny locations, though it may tolerate some shade. It does require impeccable drainage from the soil, so containers with good drainage, and especially raised beds are excellent choices for pots. In the landscape it will tolerate poor sandy soil as long as moisture is consistent. Slopes, even parking strips or urban locations are fine with regular watering.
Echinaceas will not survive standing water, however, so if your region has consistently mild and wet winters, take these precautions to prevent rot: leave stems intact from fall through spring when new growth emerges, and mulch with stones or gravel to repel winter rains. An extra bonus of leaving some flowers up over the winter is you’ll help feed hungry songbirds. Coneflowers are not heavy feeders; for fertilizer, a top-dressing compost or slow-release fertilizer at planting time and again each spring should keep them happy.
Color Coded The Price is White Coneflower Spacing
Eighteen inches is a good spacing to use in creating a border of these gorgeous, hard-working, long-blooming plants; in seasonal containers, you can go a little more narrow for fullness.
Color Coded The Price is White Coneflower Information
USDA Hardiness Zones: 4-8 |
Plant Type: Perennial |
Sunlight Exposure: Partial Sun to Full Sun |
Mature Height: 20 - 22 Inches |
Mature Width: 16 - 18 Inches |
Plant Spacing: 16 - 18 Inches |
Growth Habit: Upright |
Flower Color(s): White |
Flower Shade: Pure White |
Seasonal Interest: Summer to Early Fall |
Foliage Type: Herbaceous |
Foliage Color(s): Dark Green |
Attracts: Bees, Birds, Butterflies, Hummingbirds |
Resists: Deer |
Tolerates: Heat, Drought, Salt |
Features: Attracts Pollinators, Cut Flowers, Low Maintenance, Native to North America |
Uses: Border Plant, Containers, Cut Flowers, Dried Flowers, Landscape, Mass Planting |
Plant Brand: Proven Winners |
Botanical/Scientific Name: Echinacea 'The Price is White' PPAF CPBRAF |
- SKU:
- ECHWHQT
Container Sizes
Please Note: The pictures below are to give a general representation of the different container sizes. The actual size/ages of plants are estimates and will vary based on; type of plant, time of year, last pruning & many other factors.
For more detailed information, please click here.
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Plant Addicts Warranty - 1 Year (Extra Purchase Required)

Guide: How to Care for Your New Plant(s)

Planter Shipping
Standard Colors: 2-3 business days
Special Order Colors: 8 weeks - this is due to the planter being custom made with the color(s) of your choice
Please Note: On special orders there can not be any cancellations
Plant Shipping
Time of Order:
Summer Shipping
- If there is extreme heat we’ll delay shipping.
- We’ll have to review what areas the plants are traveling through along with your location
Once your plant is shipped you’ll receive an email with tracking information. Depending on the above criteria we’ll ship your plant(s) towards beginning of the following week from your order. We put together this helpful guide of what to do when you receive your plants in the mail.
It is important to know that all of our plants are clearly labeled for which growing zones the plant can survive in. The plants are thoroughly trialed and tested in every growing zone before we state the plant can grow in a zone. Again, our #1 priority is to ship the plants to you healthy and ready to thrive in your location. So we will do everything in our power to do so.