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Color Coded The Price is White Coneflower

$29.99
(1 review) Write a Review
$29.99
  • Partial Sun to Full Sun (At Least 5 Hours of Direct Sunlight)
  • Height 20 - 22 Inches
  • Width 16 - 18 Inches
  • Growing Zones 4-8

While most coneflowers play on the hot side of the color wheel, this coneflower goes another direction – opting for elegant, luminous white. The Price is White offers the same incredible blooming power as its relatives, this coneflower offers a light, sweet fragrance, and is a magnet for bees, butterflies, and other pollinators. The flowers are beautiful at every stage; emerging, the flowers look like upward-facing green shuttlecocks, then comes the overlapping white petals and the cone, which becomes green dusted with gold and opens up to a Fibonacci grid that is fascinating to watch.

A variety of our native Echinacea purpurea, this coneflower offers large, five-inch flowers held upright in a bright ivory. They make superb cut flowers, are deer-resistant, and heat- and drought-tolerant. In the “Color Coded” series, they are propagated by tissue culture, ensuring the flowers are uniform in shape and color. Price is White makes an ideal upright container thriller, with a height of 22 inches and a spread of 18, but would also be fantastic in a cutting garden, pollinator garden dry (xeric) garden, moon garden, or anywhere you’d like a ray of white and gold to light up your garden.

Color Coded The Price is White Coneflower Care

Price is White is hardy from USDA zones 4 through 8, so it can take heat and cold well. It loves sunny locations, though it may tolerate some shade. It does require impeccable drainage from the soil, so containers with good drainage, and especially raised beds are excellent choices for pots. In the landscape it will tolerate poor sandy soil as long as moisture is consistent. Slopes, even parking strips or urban locations are fine with regular watering.

Echinaceas will not survive standing water, however, so if your region has consistently mild and wet winters, take these precautions to prevent rot: leave stems intact from fall through spring when new growth emerges, and mulch with stones or gravel to repel winter rains. An extra bonus of leaving some flowers up over the winter is you’ll help feed hungry songbirds. Coneflowers are not heavy feeders; for fertilizer, a top-dressing compost or slow-release fertilizer at planting time and again each spring should keep them happy.

Color Coded The Price is White Coneflower Spacing

Eighteen inches is a good spacing to use in creating a border of these gorgeous, hard-working, long-blooming plants; in seasonal containers, you can go a little more narrow for fullness.

Color Coded The Price is White Coneflower Information

USDA Hardiness Zones: 4-8
Plant Type: Perennial
Sunlight Exposure: Partial Sun to Full Sun
Mature Height: 20 - 22 Inches
Mature Width: 16 - 18 Inches
Plant Spacing: 16 - 18 Inches
Growth Habit: Upright
Flower Color(s): White
Flower Shade: Pure White
Seasonal Interest: Summer to Early Fall
Foliage Type: Herbaceous
Foliage Color(s): Dark Green
Attracts: Bees, Birds, Butterflies, Hummingbirds
Resists: Deer
Tolerates: Heat, Drought, Salt
Features: Attracts Pollinators, Cut Flowers, Low Maintenance, Native to North America
Uses: Border Plant, Containers, Cut Flowers, Dried Flowers, Landscape, Mass Planting
Plant Brand: Proven Winners
Botanical/Scientific Name: Echinacea 'The Price is White' PPAF CPBRAF

Click here for more information on plant container sizes.

Plant Addict Guarantee (Included On All Plant Orders)

Plant Addicts guarantees your plant(s) will arrive happy and healthy, but the plant(s) are being shipped through the mail and accidents happen. If the plant is dead, has dried out roots or the incorrect item was shipped just notify Plant Addicts within 3 days upon delivery. We may ask for pictures but will try to make it as easy as possible for you. Please note plant(s) with damaged branches or wilted leaves will not qualify for this guarantee. Plants are very resilient and will rebound quickly when cared for correctly.

For information on how to care for you new plant please check out our guide. Guide: How to Care for Your New Plant(s)

Plant Addicts Warranty - 1 Year (Extra Purchase Required)

We encourage all plant lovers to purchase the Plant Addicts Warranty whether you’re new or an expert. There are many variables outside our control and yours that can cause the demise of your plant(s). Examples would be hungry animals, drought, poor soil conditions, over watering, disease, insects & many other factors. The Plant Addicts Warranty is a 1 year warranty protecting you from all the unknowns and will replace your plant if it moves on to the plant afterlife.

The warranty is purchased on a per plant basis and must be purchased at the same time as the plant purchase. We will cover 100% of the price of the plant but the warranty does not cover shipping cost. Simply let us know if your plant has died within one year of receiving it and we’ll get you a new one shipped out. We may ask for photos for documentation purposes but again we’ll try to make it as easy as possible.

For more information, please go to our Shipping & Returns page at the bottom of the website.

Guide: How to Care for Your New Plant(s)

Planter Shipping

Standard Colors: 2-3 business days

Special Order Colors: 8 weeks - this is due to the planter being custom made with the color(s) of your choice

Please Note: On special orders there can not be any cancellations

Plant Shipping

Time of Order:

Summer Shipping

  • If there is extreme heat we’ll delay shipping.  
    • We’ll have to review what areas the plants are traveling through along with your location


Once your plant is shipped you’ll receive an email with tracking information. Depending on the above criteria we’ll ship your plant(s) towards beginning of the following week from your order. We put together this helpful guide of what to do when you receive your plants in the mail.

It is important to know that all of our plants are clearly labeled for which growing zones the plant can survive in. The plants are thoroughly trialed and tested in every growing zone before we state the plant can grow in a zone. Again, our #1 priority is to ship the plants to you healthy and ready to thrive in your location. So we will do everything in our power to do so.

1 Review - Color Coded The Price is White Coneflower Show Reviews

  • 5
    Love...

    Posted by farentino beasley on Jul 21st 2021

    The flower looks great and the white flowers looks very nice