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Senior Paid Media Manager (IC)

Posted On 1-21-2026

Senior individual contributor owning strategy + hands-on execution across Google, Microsoft, Meta, and Pinterest, including creative testing and holistic attribution/reporting (blended ROAS / MER). No direct reports initially.

You’ll own paid media performance across core channels and build a repeatable system for testing, optimization, and measurement.

Full-time | Remote | Flexible hours

Channels Owned

  • Google Ads - Performance Max
  • Microsoft Ads - Performance Max
  • Meta (FB/IG)
  • Pinterest
  • Test budget for new channels (e.g., Houzz, Reddit, etc.) based on category fit

Job Responsibilities

  1. Own day-to-day execution across paid channels
  2. Optimize budgets, targeting, and structure to improve profitability
  3. Launch campaigns for new assortments and priorities
  4. Lead creative testing (briefs → tests → learnings → iterations)
  5. Build “single source of truth” reporting (Triple Whale or similar)
  6. Standardize UTMs/naming to reduce inflated platform ROAS
  7. Share weekly results + next-step action plan

What Success Looks Like (First 60–90 Days)

  • Blended ROAS/MER dashboard live (Triple Whale or similar)
  • UTMs + naming consistent across every channel
  • Clear creative testing cadence + documented learnings
  • Smarter budget allocation across channels tied to profit

Required Qualifications & Skills

  • 8+ years in paid media for ecommerce (hands-on)
  • Advanced Google Ads + Microsoft Ads experience
  • Strong Meta experience (Pinterest strongly preferred)
  • Strong Excel/Google Sheets skills
  • Google Analytics experience (GA4 preferred)

Other Beneficial Skills

  • Triple Whale (or similar) experience
  • Product feed / Merchant Center experience
  • Affiliate marketing experience
  • Plant/gardening interest

Compensation and Expectations

  • Full-time
  • Pay: based on experience
  • Bonus: end-of-spring-season bonus based on company performance
  • Background check required
  • Reliable home internet

About Plant Addicts

Plant Addicts was started in 2017 to help gardeners find plants that can be difficult to find locally. We pride ourselves on customer service, plant care advice, and product selection.

We’re passionate about what we do, we check our egos at the door, and we’re always working to improve.

To apply, email resume to humanresources@plantaddicts.com

Or visit our Careers Page to learn more about the culture of Plant Addicts and find other job openings.

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