Native perennials, shrubs, and grasses chosen to do real ecological work — restoring habitat and bringing pollinators and birds back to home gardens.
American Beauties selects plants that belong in local ecosystems: beautiful in the garden, and genuinely useful to the wildlife around it. These are natives that settle in, ask for less water, and give the birds, bees, and butterflies a place to feed and shelter.
In partnership with the National Wildlife Federation — every selection is chosen to support wildlife and rebuild the local food web.
Built for wildlife
Perennials, shrubs, and grasses that feed pollinators and offer cover to birds and beneficial insects.
At home in your region
Regionally adapted natives that thrive on local rain and soil, with less fuss than fussy exotics.
Expert-selected favorites
A curated range including best-sellers like Echinacea (coneflower) and milkweed, a monarch essential.
Planting for the biggest impact?
Keystone plants support the caterpillars and pollinators that most of the local food web depends on — the natives that do the most for wildlife. Explore the ones that pull the most weight.